June - August 2018

The JDK Group

During my Social Media Marketing & PR Internship at The JDK Group, I supported the Marketing Department's external client services, which provided full-scope social media and marketing support to businesses outside the core JDK brand.

I was assigned as the primary social media coordinator for the Allenberry Resort. In this role (May 2018–August 2018), I managed and executed the daily content strategy across all of the resort's diverse social media accounts. This period included coordinating and executing posts for a crucial company rebranding as the resort expanded into a wellness center. My duties focused on ensuring content aligned with the new brand identity and tone.

Below, you will find examples of the planned and created posts for various social media channels, demonstrating content creation, layout, and coordination skills.