January - May 2019

ECU Campus Rec and Wellness

While working with the East Carolina University Recreation and Wellness Center, I developed and executed an integrated marketing campaign designed to significantly boost student awareness and participation in the center's diverse programs and opportunities.

The campaign culminated in the planning and execution of our annual Spring Fest event. Spring Fest served as the capstone deliverable, showcasing all of the rec center's offerings, including available classes, locations, and events, to the entire student body.

This portfolio section details the comprehensive multi-step campaign strategy we deployed, the measurable goals we targeted, and the quantitative results achieved from the Spring Fest event.